Camayak for content marketers

Managing contributors efficiently means content marketers can think more about their content and less about who’s forgotten to update the spreadsheet. When switching to Camayak teams need between 1-3 weeks for everyone they work with to be fully up to speed.

Producing blogs, email newsletters or LinkedIn thought leadership series can take a lot of back-and-forth to get right.

And even with one piece of content a week, it helps to have a process spelled out. Especially if there’s a lot of repetition in the format of the content you’re producing.

Folder systems and Trello cards are low-maintenance ways to add some structure to the content workflow.

This can work when your team is stable and used to working with one another. But if you’re not writing the content yourself, requiring staff to keep on top of their own tracking between tools, spreadsheets and folders becomes more time consuming.

That’s when things can fall through the cracks and cost your team time.

Most of the time we find content marketers doing a lot of extra work to avoid inconveniencing their colleagues: especially if they’re working with freelance writers. “Can I just send you a Google Doc?” is a common compromise, even within larger teams.

By introducing a formal workflow process to your team, you have the opportunity to own the efficiencies that your colleagues will enjoy, too. And we’ll help you make sure that everyone feels part of the change.

Compared with other content workflow tools, Camayak is best suited to teams that: